Quiet nights cost money.
Friday and Saturday might be strong. Tuesday doesn’t care. Empty tables are revenue you can’t get back.
EXPOSURE.Get My Growth Plan
RESTAURANT GROWTH MARKETING · METRO VANCOUVER
More customers.More bookings.Fuller tables.
A proven restaurant marketing system.
Now in Metro Vancouver.
We create the content, run the campaigns and track what actually gets customers through the door.
Get My Free Restaurant Growth PlanFree 30-minute strategy call · No obligation
Trained in a proven methodology Adapted for Metro Vancouver Built around bookings & revenue
01 / THE OPPORTUNITY
Great restaurants.
Still empty tables.
Incredible food. Great reviews. Loyal regulars.
And still, services where too many seats sit empty.
The problem often isn’t the restaurant.
Posting isn’t a strategy.
People are liking. But is your social media actually putting customers in seats?
Great content. Limited reach.
A great Reel can only do so much when a fraction of your followers ever see it.
What is your marketing doing?
You deserve more than a report on likes and followers. You deserve a clear view of customer actions.
See you. Want you. Choose you.
02 / THE PLAYBOOK
Proven elsewhere.
Applied locally.
Proper Exposure has been trained in a restaurant-growth methodology already implemented in another market. We’re adapting those same strategic principles for Metro Vancouver.
Don’t just market the restaurant. Build a system that puts it in front of potential customers — and gives them a reason to act.
The same principles. A new market.
Proper Exposure.
03 / HOW IT WORKS
From scrolling
to sitting down.
01 / Attention
Make them stop scrolling.
Food. Atmosphere. Experiences. Content people actually want to watch.
02 / Distribution
Reach the right local people.
Instagram and Facebook campaigns, geographic targeting and retargeting.
03 / Desire
Give them a reason to choose you.
Date nights. Weekday offers. Brunch. New dishes. Your restaurant’s strongest reasons to visit.
04 / Action
Turn interest into intent.
Menu views, website visits, calls and reservations where your campaign structure allows.
05 / Measurement
Know what is working.
Bookings, conversions and cost per result. Revenue where attribution allows.
06 / Optimization
Do more of what works.
Test the creative, audience, offer and message. Learn, improve and scale.
Content gets attention. Strategy turns it into business.
Get My Free Restaurant Growth Plan04 / PROOF OF THE METHODOLOGY
This strategy isn’t
starting from zero.
Campaign examples published by a London-based specialist marketing agency in the original market. A stronger playbook for our local execution — not a promise of identical results.
RESTAURANT CAMPAIGN
Himalayan & Nepalese Restaurant
London, UK
+503%Online bookings
+718%Booking revenue
Three-month paid-social campaign.
Agency-reported result from the original market.
Not a Proper Exposure client result.
RESTAURANT CAMPAIGN
Italian Restaurant & Cocktail Bar
London, UK
+121%Monthly revenue
650+Bookings / month
Restaurant growth campaign.
Agency-reported result from the original market.
Not a Proper Exposure client result.
RESTAURANT CAMPAIGN
Neighborhood Pizzeria
United Kingdom
102Reported bookings
£5.1KReported revenue
45-day campaign · 3.16× reported ROAS.
Agency-reported result from the original market.
Not a Proper Exposure client result.
DIFFERENT MARKETS. SAME FUNDAMENTALS.
Historical, agency-published results are provided for context, not independently audited or guaranteed. Results vary by restaurant, offer, location, creative, budget and customer experience. Past performance does not guarantee future results.
05 / OUR NEIGHBOURHOOD
The strategy is proven.
The market is local.
Restaurant marketing isn’t one-size-fits-all. We build around your neighbourhood, your customers, your pricing and your quieter services.
VancouverBurnabyRichmondSurreyLangleyCoquitlamPort MoodyNorth VancouverWest VancouverNew WestminsterDelta
Local targeting
Potential customers within realistic travel distance.
Local competition
Campaigns built around the restaurant landscape in your area.
Local behaviour
How people here discover and choose where to eat.
Local creative
Your food, your atmosphere, your story. Not generic imported ads.
06 / WHAT WE HANDLE
Everything between
attention & action.
Not every restaurant needs everything.
Start where marketing would make the biggest difference.
CONTENT CREATION
Make them hungry
before they arrive.
Social-first Reels, TikTok, photography and professional video. Food, drinks, atmosphere and advertising creative.
- UGC-style shoot
- $300–$700
- Professional shoot
- $800–$1,500
ORGANIC SOCIAL
Stay visible.
Stay consistent.
Instagram, TikTok and Facebook. Content planning, captions, scheduling, posting and social strategy.
$1,000–$2,500/ month
META ADVERTISING
Stop waiting for
customers to find you.
Local targeting, retargeting, creative testing, campaign strategy, optimization, tracking and reporting.
≈ $2,500/ month + ad spend
Recommended starting ad spend: ≈ $20–$25/day minimum.RECOMMENDED FOR GROWTHContent + distribution
FULL EXPOSURE
Content + distribution
+ optimization.
The strongest restaurant marketing happens when the pieces work together.
≈ $2,500/month + advertising spend
Final scope and production needs are agreed in your growth plan.07 / THE DIFFERENCE
Posting isn’t distribution.
ORGANIC SOCIAL
Keeps you visible.
- Your followers & existing audience
- Algorithmic reach
- Brand presence & consistency
PAID SOCIAL
Gets you discovered.
- New potential local customers
- Geographic targeting & retargeting
- Controlled reach & measurable campaign data
A CUSTOMER JOURNEY
Here’s what this
actually looks like.
The exact journey depends on your restaurant and booking technology. If a customer doesn’t act, retargeting can introduce a new creative or offer.
- 01Your restaurant video
- 02A potential customer 5–15 km away
- 03Sees your Instagram ad
- 04Clicks through & views the menu
- 05Books a table or visits
08 / THE NUMBERS THAT MATTER
Likes don’t pay
restaurant bills.
They aren’t useless.
They’re just not the finish line.Likes. Followers. Impressions.
BookingsConversionsCost per resultWebsite trafficCustomer acquisitionRevenueROAS
We connect marketing to meaningful business outcomes as far as your restaurant’s technology allows. No pretending attribution is perfect.
09 / WHY PROPER EXPOSURE
A stronger playbook.
Not a generic agency.
We’re not trying to reinvent restaurant marketing. We’re bringing proven principles here — with campaigns built for your restaurant.
01
Restaurant-specific
Built around tables, covers and reservations. Not a different industry every day.
02
Trained methodology
Established principles already applied in another market.
03
Metro Vancouver execution
Our geography, our neighbourhoods, our restaurants.
04
Content + distribution
We don’t stop when the video gets delivered. We ask who’s going to see it.
05
Commercial focus
What happens after the impression is what matters.
“We’ve tried marketing before.”
Often, the problem is disconnected marketing. A creator makes videos. Someone boosts a post. Nobody tracks bookings.
Proper Exposure connects the pieces.
Content + Audience + Offer + Distribution + Tracking + Optimization
10 / GOOD QUESTIONS
A little clarity.
No hard sell.
Maybe you need content first. Maybe paid distribution is your next step. The call is there to find out.
Get My Free Restaurant Growth PlanYOUR RESTAURANT + THE SYSTEM
Let’s see what this
could do for you.
We’ll look at your current marketing, identify the biggest opportunities and show you where we’d focus first.
30-minute strategy callNo obligationMetro Vancouver restaurants
Maybe you don’t need Meta Ads yet.
If that’s what we think, we’ll tell you.
PROPER EXPOSURE · METRO VANCOUVER
Your next customers
are already scrolling.
Let’s put your restaurant in front of them.
Get My Free Restaurant Growth PlanProven strategy. Local execution.